Florence Rolfe Design Identity
The website redesign, the brief was to provide a clean user experience that focused and highlighted the beauty and detail of the images. The site second function was to offer support for expanding the business through online services.
Logo design for Florence Rolfe, stylist and creative director

The site makes use of very minimal details, reduction was key in making the images stand out.

The site makes use of very minimal details, reduction was key in making the images stand out.

The site makes use of very minimal details, reduction was key in making the images stand out.

The site makes use of very minimal details, reduction was key in making the images stand out.

The site makes use of very minimal details, reduction was key in making the images stand out.

The site makes use of very minimal details, reduction was key in making the images stand out.

The site makes use of very minimal details, reduction was key in making the images stand out.